The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also among the very painful, annoying and stressful things things which has happened to me. So here's the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Prepared to Engage
There are tons of theories, tons of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Exterior of a sales perspective, story-telling in your circle of friends can make a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a short conversation when driving the train on my way for my afterward day occupation. I bumped into one of my college-mates there. We weren't really close. I told him that I was in SEO and shared its own worth and also what it did for my own website. He said that he would refer me.
Turns out that he did. I got to close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it may be true that everything you understand is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has helped me get the entire organization.
Clients love the little things. They also feel more secure when you provide them more information about what they're getting into and what they would like to understand about other facets of online marketing. You can leverage on providing them what they need to understand instead of telling them vague generalities about the industry.
I have a customer today that signed up together because of their main product's SEO and signed up with the following search engine optimization firm because of their new product's SEO. They wanted to see who is the greater SEO services provider. While I'm easily 60 percent more costly in my monthly retainer than the other search engine optimization firm, I gave away free consultations to the owner.
"Call me anytime in the event that you need anything -- except for money." , I stated. And that he did. He predicted up to wake me up frequently times (I sleep soundly and click here wake up late while he's an early bird). But it was all worth it.
The entire company is now awarded to us and we are only waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'fresh' by most firms. The dominant (and successful) form of advertising here is still TV. That leaves us having an 'free market' and a free market ensures that the price range is crazy.
There are businesses that offer SEO for as low as $300 a month. And yes, they assert that it's white hat -- with all of the linkbuilding tips you can ever imagine. If I tried to pull that stunt, I would be out of business in a month's time.
Louis Vuitton is able to charge that much since they are all for quality and exclusivity. I would like to be a company like that. That is one reason why we provide customer exclusivity for their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the search engine optimization industry loses.
My weapon of choice will be raising the quality of our solutions and building a new. That manner, pricing is both secondary and I'm pleased with the few really great clients I have.
Think like Louis Vuitton. Win.
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